At the Monaco Grand Prix Brawn CEO Nick Fry spoke about the planned 2010 car development and budget. Earlier in the season Brawn GP had many medium term sponsors such as Virgin who agreed a race by race deal and Brawn GP were seeking long term sponsors to provide stability.
Although for 2010 they do not have a title sponsor or major brand involvement Nick Fry has confirmed that they have the budget to start developing next season’s car now.
Nick Fry said
There is no issue whatsoever with funding through this year, … Even if we didn’t get another penny in sponsorship we’d be able to do what we need to do. … We are using our money wisely and that means spending it on the performance of the car and the whole team, including Ross and I, going EasyJet – that’s how it should be, that’s what you do in constrained economic environments…. But as far as development of the car goes we are in good shape.
Speaking of the hunt for new sponsors he said
The beauty in our situation is that we don’t need to take the first deal that comes along; indeed we haven’t taken the first deal that comes along because we don’t need to, We want to do what’s right for three years and even five years out, and that’s what we are trying to do at the moment. If we can do that it will be wonderful for us because then we can get on with the racing and be working with partners that will be developing their brands alongside and we maybe relax at least on one front.
Stage two of the Virgin deal is still yet to happen which has resulted in many rumors of other brands interested in sponsoring Brawn GP. Nick Fry has said they are “close to several commerical agreements” but has not exagarated on this.
One noticable sponsor missing from the team is Mercedes the Brawn GP engine supplier. It is understood that Brawn GP are just a customer of Mercedes and there is currently no sponsorship / promotion, so Mercedes isn’t able to advertise based on the fact they power Brawn GP. Surely they must want this to change and to get the Mercedes silver star on the front of the Brawn GP cars!
Categories: News Tags: budget, car development, economic environments, good shape, mercedes, Monaco Grand Prix, money, sponsorship, term sponsors, title sponsor, Virgin
BrawnGP will be displaying some new livery on their cars this weekend, in a deal to promote the upcoming motion picture “Terminator Salvation”.
Brawn's "Terminator Salvation" rear wing.
Brawn CEO Nick Fry said: “We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend’s Spanish Grand Prix.
“Our promotional partnership will see our race cars and our garage branded with the famous Terminator imagery as we help launch one of Hollywood’s biggest movies of the year to over 580 million Formula 1 viewers in over 90 countries.
“The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy.
“It’s a perfect match for Brawn GP and Formula 1.”
Ray-Ban has been a sponsor of the British American Racing team in 2004 and continued their sponsorship as the team changed to Honda. Brawn GP and Ray-Ban today announced that they would continue in Formula one by sponsoring Brawn GP.
Click here to buy Ray-Ban sunglasses at Designersunglasses.co.uk
Brawn GP today released the below statement . . .
Brawn GP is pleased to announce the continuation of its partnership with Ray-Ban for a sixth successive season. Ray-Ban, the world’s leading sunglasses and optical eyewear brand, entered Formula One with the team in July 2004 and the relationship has provided a powerful global platform for promoting the brand’s iconic identity.
The distinctive Ray-Ban logo appears on the helmet visors of Brawn GP’s race drivers Jenson Button and Rubens Barrichello and the Brawn GP team members wear Ray-Ban sunglasses from the brand’s 2009 range.
Nick Fry, Chief Executive Officer of the Brawn GP team commented: “We are delighted to be continuing our partnership with Ray-Ban for their sixth season of involvement in Formula One. We have enjoyed a close relationship with Ray-Ban since they joined the team during the 2004 season and look forward to continuing our work together. Jenson, Rubens and the team are all fans of Ray-Ban’s distinctive styling and we hope our partnership will continue to allow Ray-Ban to reach the global Formula One audience and benefit from its association with the sport and our team.”
Antonio Miyakawa, Executive Vice President Wholesale Marketing of Luxottica Group, said: “We are extremely pleased that we will continue to share the Brawn GP team’s passion and energy in Formula One. We are especially delighted to renew this partnership with our Ray-Ban brand, the global leader in sunglasses and optical frames.”
Click here to buy Ray-Ban sunglasses at Designersunglasses.co.uk
